Resume

EDUCATION

Bachelor of Science in Business Administration
University of Oregon, Charles H. Lundquist College of Business, Eugene OR.

Concentration in Marketing, Minor in Communications

EXPERIENCE

Associate Director Social Media, Wpromote
Los Angeles, CA [August 2019 – Present]

  • Manage a team of senior account managers and managers.
  • Drive business results through paid strategy for some of Wpromote’s largest e-commerce, entertainment, and CPG clients

Senior Social Media Account Manager, Wpromote
Los Angeles, CA [January 2018 – July 2019]

  • Managed monthly advertising budgets $1M+ across social platforms
  • Pioneered new Enterprise Account structure, reshaping how the agency services Enterprise Level Accounts
  • Audited and represented the social team in various new business pitches
  • Mentored a group of 6 account managers and specialists to help grow their book of business

Social Media Account Manager, Wpromote
Los Angeles, CA [April 2017 – December 2017]

  • Grew key account media spend by over 280%
  • Responsible for developing and executing social media plans and campaigns across platforms through paid and earned methods
  • Present up-sell opportunities to sales team to grow department revenue
  • Communicate and maintain partnership with Facebook agency rep

Social Media Account Specialist, Wpromote
Los Angeles, CA [January 2017 – April 2017]

  • Execute social media campaign builds, including optimizing ad unit choices, defining audiences, and optimizing post-launch
  • Conduct weekly, monthly, and quarterly reporting for book of clients including billing management
  • Produce external and internal facing thought leadership content

Account Manager, Bonfire Marketing
Portland, OR [April 2016 – December 2016]

  • Lead account team to execute digital marketing projects and initiatives including customer acquisition and brand awareness campaignsManage the strategic direction of client initiatives to drive business goals through quarterly and yearly strategic planning and presentations
  • Utilize data insights from Google Analytics and third-party analytics platforms to inform content strategy
  • Execute the launch of a marketing automation eBook campaign to drive leads through segmented emails, custom landing pages, and personalized content
  • Launch B2B targeted monthly newsletter to engage leads, delivering an average open rate of 40.1% and a 21.7% average click-through-rate

Account Coordinator, Bonfire Marketing
Portland, OR [September 2015 – September 2016]

  • Created email marketing campaigns using segmented subscriber lists and conducted A/B tests to increase open rate and click-through-rate
  • Generated monthly performance reports to assess and optimize effectiveness of marketing campaigns and implemented tactical strategy shifts
  • Coordinated projects and initiatives between client and internal departments

Community Manager, Bonfire Marketing
Portland, OR [June 2015 – December 2016]

  • Write social media, blog, and email content to create a unified cross-platform brand experience
  • Managed social media profiles focusing on direct response and community engagement to grow brand visibility, build brand loyalty, and deliver sales referral traffic to website
  • Grew client Instagram by 190% and Facebook by 38% through targeted content and customer engagement strategies
  • Developed and executed Q3 2015 Facebook advertising campaign resulting in an additional 160 leads for client

Public Relations Intern, Verve Northwest Communications
Eugene, OR [April 2014 – September 2014]

  • Built and executed content calendars for clients to grow social media following and increase online engagement
  • Conducted market research for client projects to ensure the most competitive strategy was presented to the client
  • Executed influencer research finding target influencers for PR packages

Marketing Intern, Barkr Startup App
Eugene, OR [September 2013 – June 2014]

  • Collaborated with digital marketing team to improve the app’s first social media accounts and keep the company engaged with target audience and up-to-date on current trends
  • Conducted qualitative research, including personal interviews and a focus group, to collect feedback from the app’s target audience and help guide new creative efforts
  • Organized outdoor marketing campaigns to create brand awareness with target audience in the Eugene area